11 Low-Cost Marketing Ideas for Small Business Owners

Marketing is critical to the success of your small business. It is often a prospective customer’s first impression and helps your business build awareness, attract customers, and drive sales. Effective marketing allows you to contend with competitors by establishing a strong brand and displaying what makes you unique. Small business owners often neglect marketing because

PIDC Kicks Off 2020 Business Builder Workshops

PIDC’s Business Builder workshops provide critical business education to businesses and organizations from every market sector. Presented by subject matter experts, these workshops are foundational in building skills, making connections, and providing components needed to reach strategic growth goals. The workshops are free and available to established businesses only (no start-ups). PIDC is kicking off