[av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” custom_class=” admin_preview_bg=”] During the current pandemic, financial peace of mind is what many business owners seek. Your Outsourced CFO is a partner in financial process and strategy, allowing CEOs and their team to progress from financial uncertainty to ultimate clarity. Through a long-term partnership with businesses, Your Outsourced CFO embeds itself in the entire financial process to understand a company’s operational history and current financial situation with the goal to streamline operations, generate clear reporting, and monitor cash flow for strategic planning. The company serves business owners across a variety of industries by empowering and improving key staff, helping to evaluate new technologies for process efficiency, budgeting and forecasting, monitoring key performance indicators, and connecting businesses to wider networks. Your Outsourced CFO has grown successfully over the years and the company has helped many small businesses in Philadelphia do the same.
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The Start of Your Outsourced CFO
“I started the business seven years ago. I realized that small businesses lacked critical CFO strategic support to help CEOs and owners make informed and timely decisions about their growth, so I thought there’s got to be a more efficient and inexpensive way to provide this to the market,” said Founder Jeff Bruno. Realizing that every small business owner may not be able to afford the average amount for such services, he adopted a low-priced retainer model charging $1,500-$2,000/month, which made it possible to attract his first set of clients. Jeff then began working with a team to develop how his company would consistently help CEOs in the long term, not only with reporting financials, but with strategies to map out where their business is going and why.
“I don’t care what your historical financials look like. I’m interested in what you do, where you want to go, and why.” -Jeff Bruno, Founder
To stand out in the market, Jeff offered unique services specifically catered to individual businesses’ needs. “We’re always looking forward for the client, so we can provide real, actionable financial strategies, consistently at a low cost and as a long-term partnership. That’s the main differentiator from our service.” said Jeff. “I don’t care what your historical financials look like. I’m interested in what you do, where you want to go, and why. Then, we map the financial strategy around that.”
Your Outsourced CFO has since grown tremendously. For 2019, the company was ranked #36 on the Philadelphia100® fastest growing companies. Also, Your Outsourced CFO recently received a trademark for FIGSSCORE™ (Financial Intelligence Growth Score), the company’s internal metric tracking tool. Jeff anticipates that by the fourth quarter of the year, Your Outsourced CFO will have a new internal management and client vetting tool that is focused around using FIGSSCORE™, which will ultimately transform the way their company will scale and grow.
Partnering with PIDC
Your Outsourced CFO’s relationship with PIDC started three years ago when PIDC partnered with the company to bring its services to small businesses at a critical time in the businesses’ development. Through the partnership, select PIDC clients receive monthly reports generated via the FIGSCORE™ (Financial Intelligence Growth Score) process, with analysis and assessments of their financial operations, financial reporting, financial metrics, and business intelligence. This gives the client, PIDC, and YOCFO a clear assessment of the client’s financial and operational position, as well as understanding how well leadership is doing at meeting their current and future growth targets. During the engagements, Your Outsourced CFO benefits the client via a needs-based assessment that evolves as the company grows.
Many PIDC small business clients have seen tangible results while working with Your Outsourced CFO. Pedro Vitor, owner of Northeast Philadelphia butcher shop and grocery store, Don Pedro Meats & Market, is one example. “When we came into the picture, Pedro didn’t have his financials in order. He was taking on alternative debt, and he struggled to manage his weekly and monthly financials,” said Jeff. “But after a few months, he started to trust our process.” Soon after, Don Pedro Meats & Market began to flourish. Your Outsourced CFO helped Pedro secure a line of credit from PNC Bank for Don Pedro Meats & Market to get more leverage to grow. “From 2018 to the end of 2019, Pedro grew his company 93%,” Jeff remarked.
Another PIDC client, Marc Coleman, owner of Center City digital transformation and software development agency, The Tactile Group, was able to produce a higher winning percentage on his company’s proposals due to Your Outsourced CFO’s process. “Marc was an owner who was overleveraged and teetering on the edge of insolvency when we came in. We managed his alternative debt. We pushed back his payments. He is amazing at generating revenue, but he did not have the financial savviness or support to bring him clarity on financial best practices and decision making. He gave us full reign, and he has totally turned the company around.” Jeff consistently notes that the major drive behind his clients’ success is the fact that 1) they understand how to generate revenue, and 2) they are willing to listen to and trust Your Outsourced CFO’s guidance.
From Partner to PIDC Client
Your Outsourced CFO was at a scaling point in 2018 due to the rapid growth in clients. With only three people on staff at the time, Jeff needed to hire more people to manage the high demand in services. “I was about to hire eight or nine people, but I couldn’t hire fast enough for the demand,” said Jeff. “I turned to PIDC and said, ‘I don’t think I can get a lot of bank financing. I want to support more clients and I want to grow. Can you help me?’ We got a Working Capital Loan from PIDC, which set us up to be able to hire more people.”
Pushing Forward Through the Pandemic
Through this unprecedented time, Your Outsourced CFO is helping business owners with actionable strategies to sustain their business, especially regarding updating their pre-COVID-19 business model. Jeff and his team are helping business owners with new scenario planning around this issue. His team recommends business owners consider their ability to generate revenue, and if they are unable to do so, find new ways to pivot their business operations. They have also helped business owners with their state and federal applications (PPP & EIDL) for COVID-19 funding in their time of need. “Now, clients are really understanding liquidity and the need to have more moving forward. [In navigating these issues], we’re right at the forefront with them,” said Jeff. Here, he offers three simple things business owners can do to stay afloat during times of uncertainty:
Watch trends and stay at least six months to a year ahead in planning.
Make sure your team is productive.
Curb extravagant business and personal expenditure.
To reach the Your Outsourced CFO Team please email .
Get More Information
PIDC looks forward to continuing our work with Your Outsourced CFO. For more information on how PIDC can finance your business growth, click here.
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Privacy Policy
Last Updated: May 26, 2021
PIDC (“PIDC”, “we”, “our” or “us”) respects the privacy of its users (“User(s)” or “you”). This Privacy Policy is to inform you what information we collect when you visit our website(s) at https://navyyard.org/ and any additional websites owned and operated by the Philadelphia Authority for Industrial Development (“PAID”) at the PIDC (the “Site”) and when you use our downloadable mobile application (the “App”) and related public transportation information and additional services (collectively referred to as the “Service”). Capitalized terms which are not defined herein, shall have the meaning ascribed to them in our Terms of Use available at https://navyyard.org/ which this Privacy Policy is incorporated thereto by reference (together, the “Terms”).
YOU MAY ACCESS AND/OR USE THE SERVICE ONLY IF YOU FULLY AGREE TO THIS PRIVACY POLICY – AND BY ACCEPTING THIS PRIVACY POLICY, ACCESSING AND/OR USING THE SERVICE, YOU SIGNIFY AND AFFIRM YOUR INFORMED CONSENT TO THE COLLECTION AND PROCESSING OF YOUR PERSONAL INFORMATION AS DEFINED AND EXPLAINED BELOW. IF YOU DISAGREE TO ANY TERM PROVIDED HEREIN, YOU MAY NOT USE THE SERVICE.
Please note: you are not obligated by law to provide us with any information. You hereby acknowledge, warrant and agree that any information you do provide us is provided of your own free will and consent, for the purposes and uses described herein.
INFORMATION WE MAY COLLECT
We may collect two types of data and information from our Users. The first type of information is nonidentifiable and anonymous information (“Non-Personal Information”). We are not aware of the identity of the User from which we have collected only the Non-Personal Information. Non-Personal Information which is being gathered consists of technical information and behavioral data regarding the activity of the User on the Service, operation system and browser, type of mobile device, and operating system version and settings, User’s screen resolution, duration of usage of the Service, User’s ‘clickstream’ on the Site, keyboard language, etc.
The second type of information is individually identifiable information (“Personal Information”). This information may, in itself or taken together with additional information available to us, identify an individual, or may be of a private and/or sensitive nature. Personal Information we collect includes: username, email address, phone number, your geo-location, your travel habits (such as routes, times of travel from one destination to another), your home address, office address or other favorite destinations, public transportation lines, stations and/or routes you may have saved or searched for, User’s search history on the Service, User’s most-used routes and stations, all User-generated data, User’s reports and reviews regarding the Service, your in-app settings, your rank and user profile including your nickname and avatar, in-app usage scores (“points”) you receive for using the Services, Facebook Access Token, Google Sign-In Token, Advertising ID, User IP address, and any additional information which the User actively chooses to provide.
The geo-location information we collect includes detailed location and route information, including GPS signals and other information sent by your mobile device for which the Service is installed and currently activated. We use this location and route information to create a detailed location history all of public transit trips.
We collect such information via your use of the Service and through information which you voluntarily provide and/or upload to the Service as further described in this Privacy Policy below, for purposes of providing the Service, enhancing the User’s experience and personalizing the Service and security purposes as further detailed below and.
If you choose to use the Services via a User Account you may create such User Account via Facebook Connect, Google Sign-In, personal Email address or other social networks. If you choose to use your social media network accounts then we may also have access to your public profile, which includes your name, gender, profile picture, age group and residency.
For avoidance of doubt, any Non-Personal Information connected or linked to any Personal Information is deemed as Personal Information as long as such connection or linkage exists.
HOW WE COLLECT INFORMATION ON OUR USERS
There are two main methods we use:
Use of the Service. We collect Non-Personal and Personal Information when you access or use the Service. In other words, we are aware of your usage of the Service and may gather, collect and record the information relating to such usage. We also collect Non-Personal and Personal Information derived from information we receive from third party services and providers we work with.
Voluntarily Provided. We may collect Personal Information which you voluntarily provide when you use the Service. We may also collect information provided via your social network account in the event that you voluntarily choose to create a User Account via such third party social networks (like Facebook or Google+).
HOW WE USE YOUR INFORMATION
Your information is collected for the following purposes: (i) to provide you with and to operate the Service, including for statistical and research purposes and creation of aggregated anonymous data; (ii) to personalize the Service and content provided to you, to customize your experience with the Services, to suggest you with transport recommendations based on your preferences and to enable you to retrieve your information; (iii) to develop, improve and customize the Service, the experience of other users and the offering available through the Service; (iv) to be able to contact Users for the purpose of providing them with technical assistance, support, handle requests and complaints and collect feedback in connection with performance of the Services; (v) to send you updates, notices, announcements, and additional information related to the Service (vi) to be able to reply to User online queries in connection with performance of the Services; (vii) for customization and improvement of the Service’s accuracy and interface; (viii) to use such information for ours commercial purposes; (ix) to display or send to you marketing and advertising material when you are using the Service, including in accordance with the section titled ‘Direct Marketing’ herein and (x) to comply with any governmental agencies’ legal requests or court orders, and/or with any applicable law, rule or regulation. Any statistical, aggregated or anonymous data may be used by us at our discretion for any purpose.
SHARING INFORMATION WITH THIRD PARTIES
We will not share any Personal Information we collect with any third party, except in the following cases: (i) to satisfy any applicable law, regulation, legal process, subpoena or governmental request; (ii) to enforce this Privacy Policy and/or the Terms of Use, including investigation of potential violations thereof; (iii) to communicate with its Users regarding ours service; (iv) to detect, prevent, or otherwise address fraud, security or technical issues; (v) to respond to User’s support requests; (vi) respond to claims that any content available on our service violates the rights of third parties; (vii) to respond to claims that contact information (e.g. name, e-mail address, etc.) of a third-party has been posted or transmitted without their consent or as a form of harassment; (viii) to protect the rights, property, or personal safety of PAID, its Users, or the general public; (ix) if PAID is undergoing any change in control, acquisition or conveyance of all or substantially all of its assets; or (x) to collect, hold and/or manage your Personal Information through PAID’s authorized third party service providers, as reasonable for business purposes, which may be located in a country other than the country of your residency or location, that may not have the same data protection laws as your jurisdiction, as listed below; (xi) pursuant to your explicit approval prior to the disclosure; (xii) cooperate with third parties for the purposes of adding operational features to the Service, enhancing and personalizing the User’s experience, monetization and commercialization; or (xiii) to authorized third party service providers solely for the purpose of providing you with the Service. For avoidance of doubt, we may transfer and disclose or otherwise use Non-Personal Information or information which is linked to anonymous random identifiers or information that is aggregated in a nonidentifiable way, at its own discretion.
DELETION OR MODIFICATION OF PERSONAL INFORMATION
We retain Personal Information for such a period of time as is necessary in order for us to be able to use the Personal Information for the sole purposes described in this Privacy Policy and for the purpose of providing its Services under the Terms of Use. If for any reason you wish to modify or delete your Personal Information please contact us at: and we will make reasonable efforts to modify anonymize or delete any such Personal Information pursuant to any applicable privacy laws.
THIRD PARTY SOFTWARE/SERVICE
While using the Service we may be using third party software and/or service for various needs, inter alia, in order to collect and/or process the information detailed herein (the “Third Party Service Provider”). Note that these are independent software and/or service providers and we do not take any liability about the information collection policies of these providers, or about any kind of issue, legal or otherwise, relating thereto. Third Party Service Provider’s includes the following:
Facebook, which privacy policy is available at https://www.facebook.com/about/privacy/ (for purposes of FB Connect and use of developer tools such as FB Analytics offered by FB via the FB SDK)
Token Transit, which privacy policy is available here.
We may also provide additional transit-related services, including on-demand transit services, provided by its third party operational service partners (as they may evolve from time to time at our discretion). Such third party providers’ services include Gett, Uber and any other party, all of which are subject to a respective terms of use and privacy policies.
CREATING AN ACCOUNT USING SOCIAL NETWORKS
By signing onto our using your social network account (such as your Facebook account), you agree to provide us with information (including personal information) obtained from the social networks, for the purposes provided under this Privacy Policy. In the event that you create a User Account via your Facebook or Google social network account, we may have access to your public profile namely your name, gender, email address, photo, age group and residency. Your use of social networks to create your account is subject to the privacy policies and term of use of such third party social networks.
USE OF COOKIES
To make the Site work properly, when you visit or access our Site we use industry-wide technologies such as “cookies” (or similar technologies) in order to improve your user experience by enabling us to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’). In addition, we may use cookies in order to deliver ads relevant to you. By using or accessing our Site, you agree to our use of cookies. Most browsers will allow you to erase cookies from your computer’s hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our Site, therefore, your online experience may be limited.
DIRECT MARKETING
You hereby agree that we may use your contact details for the purpose of informing you regarding our products and Service, which may interest you, and to send to you other marketing material, transmitted to the email address or to the mobile device. You may withdraw your consent contacting us at: . We may also permit, solicit or contract certain authorized partners of PIDC to conduct advertising campaigns on the Services. In addition, PIDC may display advertisements via the Service. Such advertisements that you see when accessing the Service may be targeted on the basis of your geographic location and language. It is clarified that PIDC is not responsible for the content of said advertisements and the products delivered or services rendered thereby by third parties and you irrevocably and unconditionally agree that we shall not be held responsible or liable in connection thereof.
SECURITY
We take a great care in implementing and maintaining the security of PIDC’s Service and its User’s Personal Information. PIDC employs industry standard procedures and policies to ensure the safety of its Users’ Personal Information, and prevent unauthorized use of any such information. We cannot, however, guarantee that unauthorized access will never occur.
CHANGES TO THE PRIVACY POLICY
The terms of this Privacy Policy will govern the use of the Service and any information collected therein. PIDC reserves the right to change this policy at any time, so please re-visit this page frequently. In the event of any substantial change of this policy, we will make reasonable efforts to post a clear notice on the Site. Such substantial changes will take effect seven (7) days after such notice was provided on our Services or sent by email. Otherwise, all other changes to this Privacy Policy are effective as of the stated “Last Updated” date and your continued use of the Service after the Last Updated date will constitute acceptance of, and agreement to be bound by, those changes.
ADDITIONAL INFORMATION, COMPLAINTS AND CONTACTING US
If you have any questions (or comments) concerning this Privacy Policy, you are welcome to send us an email at: and we will make an effort to reply within a reasonable timeframe.
In the event that you wish to make a complaint about how we process your personal data, please contact us in the first instance at and we will endeavor to deal with your request as soon as possible. This is without prejudice to your right to launch a claim with your supervisory authority.
By contacting us you warrant and agree that you are free to do so, and that you do not provide us with information which violate any third party intellectual rights. Without degrading from the aforesaid, all rights, including intellectual property, arising from your communication with us will be owned by us and will be considered as our confidential material. It is clarified that any use of the information you are providing us will be done in our sole discretion, and is not obligated to use all or part of such information.
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During the current pandemic, financial peace of mind is what many business owners seek. Your Outsourced CFO is a partner in financial process and strategy, allowing CEOs and their team to progress from financial uncertainty to ultimate clarity. Through a long-term partnership with businesses, Your Outsourced CFO embeds itself in the entire financial process to understand a company’s operational history and current financial situation with the goal to streamline operations, generate clear reporting, and monitor cash flow for strategic planning. The company serves business owners across a variety of industries by empowering and improving key staff, helping to evaluate new technologies for process efficiency, budgeting and forecasting, monitoring key performance indicators, and connecting businesses to wider networks. Your Outsourced CFO has grown successfully over the years and the company has helped many small businesses in Philadelphia do the same.
Many PIDC small business clients have seen tangible results while working with Your Outsourced CFO. Pedro Vitor, owner of Northeast Philadelphia butcher shop and grocery store, Don Pedro Meats & Market, is one example. “When we came into the picture, Pedro didn’t have his financials in order. He was taking on alternative debt, and he struggled to manage his weekly and monthly financials,” said Jeff. “But after a few months, he started to trust our process.” Soon after, Don Pedro Meats & Market began to flourish. Your Outsourced CFO helped Pedro secure a line of credit from PNC Bank for Don Pedro Meats & Market to get more leverage to grow. “From 2018 to the end of 2019, Pedro grew his company 93%,” Jeff remarked.
Another PIDC client, Marc Coleman, owner of Center City digital transformation and software development agency, The Tactile Group, was able to produce a higher winning percentage on his company’s proposals due to Your Outsourced CFO’s process. “Marc was an owner who was overleveraged and teetering on the edge of insolvency when we came in. We managed his alternative debt. We pushed back his payments. He is amazing at generating revenue, but he did not have the financial savviness or support to bring him clarity on financial best practices and decision making. He gave us full reign, and he has totally turned the company around.” Jeff consistently notes that the major drive behind his clients’ success is the fact that 1) they understand how to generate revenue, and 2) they are willing to listen to and trust Your Outsourced CFO’s guidance.