Submitting an RFP Soon? Read This First to Get Started

by Lashay Smith
March 24, 2026

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As a contractor, Requests for Proposals (RFP’s) can feel intimidating. You need to review lots of documents, meet tight deadlines, and deliver excellent service. But they also lead to big opportunities once you land the contract! RFP’s are important for both the contractor and organization, and you want to make sure that you are paying close attention to the process and following all the proposal guidelines.

Whether you are responding to your first RFP or looking to strengthen your approach, understanding what issuers are looking for and how to tackle the RFP can make all the difference.

We sat down with our Vice President of Real Estate Services Troy Mandy to learn what every successful respondent should know when it comes to the Real Estate RFP process.

What is an RFP & Why is it Important?

A Request for Proposal (RFP) is a formal document issued by an organization, nonprofit, or institutional owner to solicit detailed and competitive proposals for a specific project or development opportunity. Most commonly used by public and quasi-public entities, an RFP invites qualified contractors or developers to outline their vision, demonstrate financial and technical capacity, highlight relevant experience, and explain how their proposal aligns with the issuer’s goals.

In the context of publicly owned real estate, it serves as a transparent and structured process for evaluating development ideas, teams, and financial plans related to acquiring, developing, redeveloping, and managing property. For developers, responding to an RFP is often the gateway to accessing publicly owned land and participating in large-scale public-private partnerships.

A Glimpse into the RFP Process

The RFP process starts with the issue of the opportunity, then pre-proposal meetings and/or tours, questions and answers period, then submission. A selection committee evaluates proposals, interviews or submits questions to the development teams, and finally selects a respondent. After selection, the terms and conditions of the project are negotiated and approved by the appropriate parties and executed with a legal agreement. The developer can then begin to obtain all project permits and approvals before closing on the property and beginning construction.

“Throughout all of the stages, especially all that come before a selection is made, please pay attention to deadlines and adhere to each,” says Mandy.

What Sets Winning Proposals Apart from the Rest?

Setting yourself apart from others who may be interested in the same RFP means you must be intentional and prepared. When applying for anything, do your research and tailor your findings into your proposal. The most successful RFP responses do three simple things very well:

  1. Respond clearly to the RFP structure and its requirements.
    RFPs require sections for responding and placing your response in order of receiving the RFP helps tremendously during evaluation.
  2. Demonstrate credibility and feasibility.
    Your experience as a team and its project responsibilities and a financial plan that makes sense and is realistic are critical to returning a strong proposal.
  3. Show that there’s an understanding of the RFP’s goals.
    You’re not just proposing what you want to build, you’re proposing a solution that helps the RFP issuer achieve their broader objectives. Connect your proposal to those outcomes!

How to Turn a Good Proposal into a Winning One

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Respond clearly to the RFP structure & its requirements.

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Demonstrate credibility & feasibility

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Show that there’s an understanding of the RFP’s goals

Join us on April 23 to demystify the real estate RFP process!

This in-person session is designed to help you confidently navigate the RFP process from start to finish, avoid common pitfalls, and submit proposals that are clear, compliant, and competitive.

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