How Queen & Rook Mastered the Game of Small Business Success

by Rachel Hazzard
September 23, 2024

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In the age of smartphones, streaming services, and video games, it’s easy to forget the charm of face-to-face interactions and the simple joy of sitting down to play a board game. But there’s a place in Philadelphia that is keeping the beauty of board games alive: Queen & Rook Game Cafe

Queen & Rook opened its doors in Queen Village in September of 2019. Owned by couple Edward Garcia and Jeannie Wong, the board game cafe was inspired by their two children. “We had young children and found the entertainment options to be lacking,” said Garcia. “Everyplace was either geared towards adults where children might be tolerated or geared towards children and the adults would have to tolerate it.” They wanted Queen & Rook to be different, a place where you can actually focus on playing games. Almost five years later, it’s clear they’ve succeeded. “We have created a place for almost every age or demographic to have fun with friends while eating good food and drinking great drinks.”

Wong grew up in Northern Virginia and graduated from Hampshire College with a Bachelor of Arts in Social Sciences. She has years of experience in nonprofit organizations and educational institutions and has worked in Asian American Arts organizations in New York City and Philadelphia. Garcia holds an MBA from the Fox School of Business at Temple University and worked with youth nonprofits and for the City of Philadelphia for almost a decade before founding Queen & Rook with Wong.

Queen & Rook Board Game Café’s found its first home off the South Street corridor near Headhouse Square. After weathering COVID-19, the café has become more popular than ever, prompting their relocation and expansion. “At a time when many other restaurants are shedding locations or closing on several days of the week, we have been able to grow our community so that we have needed to stay open later and triple our size and almost double our staff,” said Garcia. “Our new location has three floors of entertainment, dining and drinking, and there is no place quite like us in the whole United States.”

“As a result of PIDC’s help we have grown our staff by more than 25 percent, grown our revenue by almost 30 percent and we are just getting started.”

Edward Garcia
Co-founder, Queen & Rook Board Game Cafe

To help with the relocation, Wong and Garcia came to PIDC for help. We were excited to support  them with a working capital and equipment loan for the renovations and fit out of the new space. “PIDC was an instrumental part of us being able to grow into our new larger location,” said Garcia. “They were able to extend a loan to us so we could pay for the renovations, equipment and training we needed to get our doors open. We opened our new location in mid May of 2024 and we could not have done it without the support of PIDC and their staff. As a result of PIDC’s help we have grown our staff by more than 25 percent, grown our revenue by almost 30 percent and we are just getting started.”

Queen & Rook is a space welcome to everyone. They have a wide menu of drinks and food, including their much-lauded  wood fired pizzas. And with a large library of board games, both casual players and game enthusiasts will find exactly what they’re looking for. “I always say my favorite game depends on who I am playing it with,” said Garcia. “A game is ultimately a way to spend time with friends and family and whatever game gets the most interaction or fun out of who I am with is my favorite.”

When asked how they stay innovative, Garcia said “I think we have always tried to stay watchful for what is happening around us and what customers are asking for. We also try not to chase shiny objects like ghost kitchens or branded apps. We have tried to add things that make sense with what we do and who we are and if something fails, try something else.”

What can we expect from Queen & Rook in the future? Garcia and Wong have their eyes set on continued growth. “We are going to fully inhabit our larger skin for a little while but now that we have shown that our concept can be successful at this size we will start on expanding to other locations,” said Garcia. PIDC will be there to support them. We can’t wait to see what they do next.

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PIDC hosts Business Builder Workshops en Español, Spanish-taught workshops which address a variety of business topics led by Hispanic and Latino(a) professionals.

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